Since our inception, we’ve produced cutting-edge creative for Fortune 500 companies like Viacom (Nickelodeon), Panasonic and Lennar with a portfolio spanning industries including tech, healthcare, financial, retail, residential, education and the nonprofit sector.

“User engagement and experience has become a major focus for any web-based service in recent years”

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We develop strategies, create content, build products, launch campaigns, design systems and then some — all to inspire the people our brands care about most.

With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes.

Yael Kochman is the organiser of the event: “With technology you can change the way that people consume fashion, whether it’s online or in store, in real life, you can also do an omni-channel experience and combine the online and the offline together, and those startups really take it to the next level,” she said.

Omni-channel retailing is a multichannel approach that seeks to provide the customer with a seamless shopping experience whether online, by phone or in an actual shop. The startup ‘Infime’ has developed an app that helps women chose lingerie in the right size without having to try it on, by measuring the body in 3D.

But if the first debate for president streamed live in virtual reality is any guide, it’s doubtful that this burgeoning technology will have much impact on politics whatsoever.

On Tuesday night, NCC partnered with virtual reality startup NextVR to make the Democratic presidential debate in Las Vegas available in real time in virtual reality to audiences anywhere, as long as they had a Samsung Gear VR headset.

If political debates don’t usually excite you, this experience probably wouldn’t have either, unless, of course, you do actually happen to be into watching five barely recognizable candidates face off for two hours through an over-heating Samsung smartphone held inches from your face by an awkward-looking, heavy headset made by the Korean electronics giant.

This was supposed to be one of the big splashes that pushed virtual reality beyond gaming and into the mainstream. But that’s not how it will likely go down.

To be sure, after more than two decades of little more than talk, VR is having its day in the sun. Smartphone makers such as Samsung and HTC plan to release VR devices this holiday season. Sony and Facebook have their own devices in the works for 2016, when industry watcher Juniper Research expects about 3 million headsets to be sold. By 2020, Juniper expects that number to hit 30 million.

At New York based glass-maker Corning, researchers are working on ways to make smartphone screens stronger. Corning manufactures the touchscreen glass for smartphones by leading brands like Apple and Samsung. Screens are tested to see how they respond to pressure, to being dropped and to falling objects. The researchers even test how phones fare when they bump against keys, coins and other items inside users’ pockets and purses.

“Devices are getting thinner. They’re getting larger. They’re getting potentially more massive. They have shaped-cover glass. They have curved-cover glass. And so all of that puts higher stresses on the cover glass during things like drop events,” says Corning research manager Joshua Jacobs.

Squaretrade, an insurance company for electronic devices, also carries out its own tests. More than half of its phone claims are for cracked screens. The latest phones from the two leading phone makers – Apple’s iPhone 6s and 6s Plus, and Samsung’s Galaxy Note 5 and S6 Edge Plus – mix zinc into the aluminium frames for improved strength. The displays also use ion-strengthened glass. But the risk zero simply doesn’t exist.

“Well all I can tell is from history, everything they’ve done has clearly increased the strength of phones but people keep breaking them,” says Squaretrade co-founder and executive chairman Steve Abernethy.

The aim is to combine modern technology with a stylist’s expert knowledge to reduce the time it takes to chose an item.

“The technology itself is actually looking at so many points, 140 points of our body, and this information tells you precisely what your size is so that allows you to actually better understand: Okay, with this information, which we called the size ID, shape ID, you will be able to determine what your size is and you will also be able to know what size you are with what brand,” says Lui Tong, General Manager of Private Shop Limited.

But there are privacy implications to collecting such personal data. The shop says all the digital images taken of customers are deleted after the scan. Measurements will only be kept in the company’s database for future purchases if the customer gives her consent.

Getting a lot of attention at the Frankfurt auto show was the Porsche Mission E, a futuristic, sleek, fully electric sports car from the German luxury car maker. Unlike anything on the road at the moment, it has no rear view mirrors, but instead relies on cameras to cover the blind spots. Capable of travelling 500 km on a single charge, it can replenish its batteries within minutes.

A taste of the car of the future according to its maker: “Since with a concept car you would like to really give a glimpse of the future, you have as a designer much more freedom. You can dare to do things that at least nowadays are not yet legal, but you hope that they will become legal in the future. So we have more freedom,” says chief designer Michael Mauer.

Another concept car that caught attention in Frankfurt was the Mercedes Intelligent Aerodynamic Automobile.

A one-off showcase of the brand’s aerodynamic prowess, it boasts a drag coefficient of just 0.19. To accomplish this unprecedented level of slipperiness, Mercedes has developed a dynamic, adaptable body structure that literally changes shape with the push of a button. Even the wheels reduce their indentation to become completely flat, allowing air to slip down the car’s sides.

According to Steffen Koehl, head of Global Advanced Design at Mercedes-Benz, “all the ingredients that are transforming here, that are changing several areas of the car, are technologically totally needed to achieve this fantastic aerodynamic value.”

For motor bike fans who may secretly wish their bikes behaved a bit more like cars, Honda has unveiled its Project 2&4 concept. This car-motorbike hybrid is the result of a contest where designers were asked to put four wheels and a steering wheel on a motorbike engine. The winner, Martin Petersson, came up with a design that looks like a mini formula one car.

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